Render! Render!
When somebody asks me, what do you work as?
Perhaps in a naive way I respond: well, I do renders, infographics, 3d, you
know, I use 3d max, AutoCAD, etc. for it. With friends, I assume they have
understood it, but I sense in many cases, people don’t understand at all.
A render is an image obtained from
computer-made models, whether they are in 3d Max, Maya, Blender, SketchUp,
Cinema 4D, even Auto CAD 3d, Revit and other programs that I probably don't
even know. I have experience with Autocad 3d, 3d Max, Revit and Sketch Up that
I learned in Cuba at university, I suppose because it was free. I’m also curious
about Rhinoceros 3D, I would love to learn it, maybe later...
In these programs what you do is model. What does
this mean? It means to create from an idea, a sketch or a plan, a 3d model;
usually with a scale (I love numbers). At first I started working with a fellow
designer who in his case cared more about the final image than the creation of
the objects themselves, oops!! We had a few problems because of that at the
beginning!! I like everything with measurements; then I understood that in the
end, sometimes, it isn’t too important.
But a render is not just a model. You have to
put the materials, the textures, an environment and the light!!!! Très
important!! Yes! The light, if it’s an interior, artificial and natural and if
it’s exterior, then the sun, unless you want to do a night vision. You can use
rendering engines that are getting better and simpler to use: Mental Ray (3d's
own), Vray, Octane, Corona, Renderman, Fstorm, Redshift, and Arnold. I know
Mental Ray, Vray and Corona. My favourite is Corona Renderer! The quality it
gives and how intuitive it is makes me happy.
For me, reaching the end of an image I am
creating and feeling under pressure from a client reminds me of how master painters
never finished a painting until forced to so when their dealer went to their
studio and told the painter that it’s done (or must be), because he needs the
finished product to sell so he can eat!
It’s a bit pretentious to compare
myself to a master painter, I know, but the pressure is the same, right?
Well, I tend to never finish images,
even if they’re apparently finished. There’s s more to do.
If you want something realistic, you
end up using Photoshop for retouching even minimally, sometimes there are very
cool images from the rendering program but in my case I always like to give it
a touch up in Photoshop.
I particularly love those images
that look like works of art. Just a few days ago I found a dossier with works
by the Irish architects Yvonne Farrell and Shelley McNamara, winners of the
2020 Pritzker prize. Mainly there is a render of the project “London School of
Economics and Political Science”, which seem to me to be incredibly sensitive,
in a watercolour style with a naive touch due to the colours it uses for daily
elements. In my opinion, it can be given the category of work of art as an
image.
On the other hand we have those
perfect images that are so real you can confuse them with a real image and in
many cases that is the purpose of lots of us who work in this branch of image
creation. Whatever the goal, rendering or creating a virtual image saves a lot
of headaches and helps sell a product. Usually in architecture school we do not
use the render only as a final image but we use 3d models and renders to help
us, as another tool, to create and design as well as a volumetric or conceptual
model. It helps us to explain an idea to shape it; it helps us on the way of
creation and of course to show that idea as a final product.
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London School of Economics and Political Science/ LaureatesYvonne Farrell and Shelley McNamara
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